Every business needs a website, but they’re easy to put together – right? You simply purchase a software package, follow the simple instructions, and you’ll quickly have a complete company profile on the web. Then you can sit back, celebrate a job well done, and wait for a flow of business to come your way. Unfortunately, this couldn’t be further from the truth, and explains much about why many companies don’t increase their sales and turnovers, and start to believe that the hype about Internet marketing is an elaborate hoax.
Why you need good website design for your Houston business
The reality of failed marketing on the Internet probably has much more to do with the actual website design. A poorly planned and badly laid-out website will seldom be found by consumers. If it is, potential customers will usually leave the site quickly – either because of confusion as to the layout or an inability to find what they want. The more people who land on a website and then quickly click away, the lower that site will drop in search engine rankings. The bottom line is that you need professional help to make certain that your site is effective.
What website designers will tell you
There are many factors that go into making a successful website, but most professionals agree that ease of navigation is top of the list of priorities. If you consider your own searches through the Internet, you’ll want to be directed to sites where you can quickly find what you’re looking for. If you have to pore over a mass of text in a small font, or have to figure out complicated tabs with endless drop-down options, the average consumer gives up rapidly and tries another site – which is usually a competitor.
Professionals know what makes a site user-friendly, and thus how to make it efficient and appealing. If you consider that the entire purpose for having a website is to attract and engage potential customers, there’s no doubt that any investment to improve the user experience should be worth considering. Contact MARION Integrated Marketing at Website for more information.
