As a business owner, you’re trying to market yourself and build brand awareness, all while providing products and services that you know customers want. Therefore, it is essential that you choose options that will give you the best ROI for the investment. A kiosk is an excellent addition to any company, and it doesn’t have to be placed on your property. You can rent space at the mall or other areas, which opens you up to communication through a variety of means. People at the shopping center can use your machine, website, or go to the store to get what they need, meaning you’re more accessible.
Traffic
The goal is to place your kiosk where there will be a lot of traffic. While airports do see a variety of people, they’re likely in a rush to catch a plane or tired from their long journey whereas the mall is a more relaxed environment. People are already there to shop, so they may choose to use Mall Kiosk machine instead of going to another store.
Repeat Business
Another problem with airports is that you want to get as much repeat business as possible. It’s much easier to keep a customer than to find a new one. The only difficulty is that those going to the airport may not be back for an extended period of time. Likewise, if they only take a trip once a year, you’ve only got two times to catch them.
Versatility
The goal for a kiosk is either to sell products or inform people of what you offer. Unless you have multiple branches throughout the United States, you’re less likely to give appropriate information to those in an airport. Likewise, you may be limited as to what you can sell, depending on where the person is traveling to and where you’re willing to ship items.
